SendinBlue is an email marketing and automation software enabling users to simplify and to increase the efficacy of all kinds of email communication, digital or online marketing and also SMS marketing. The software has a full suite of features to engage the target audience of a company and help in the conversion of prospects to leads and leads to customers. SendinBlue helps with creating email marketing and SMS marketing campaigns, there are custom workflows and interactions based responses or further engagement. SendinBlue empowers users to create newsletters, to automate newsletters and transactional emails, users can send bulk emails or personalized emails at scheduled slots, there can be generic or custom automation, there can be trigger based campaigns and even tracking of shopping cart abandonment. The most noteworthy highlight in our SendinBlue review is the inclusion of messages as no major email marketing or even marketing automation platform includes email, digital marketing and SMS marketing on one single application.
Features of SendinBlue
SendinBlue features can be categorized into email designer, contact management, campaign reports, marketing automation, transactional messaging, deliverability and integrations & API’s. Users can integrate SendinBlue & WordPress among many other tools including third party software and apps. Accessing SendinBlue API or setting up SendinBlue SMTP is a breeze. Not all features are included in all four paid plans and SendinBlue free version obviously has capped functionality.
Considering all plans, users can use an email designer that is mobile friendly, there is a library of email templates, ample scope to personalize emails and messages to be sent as SMS, some plans come with a free dedicated IP, there is effortless contact management, unlimited details for contacts, an advanced contact manager and signup forms that can be customized. For marketing automation SendinBlue has useful features like workflow editor, page tracking, reporting in real time including factors such as geography and the device used for access, reports also include heat maps and stats on clicks and openings. There is reliable support via email and phone. Integrations include plug-ins and some plans come with a dedicated account manager.
Let us begin our SendinBlue review with a comparison of SendinBlue vs. MailChimp. SendinBlue handles over thirty million emails per day. It has a presence in a hundred and forty countries. There are more than fifty thousand active users and the platform is used to send around five million messages through SMS every month. It should be noted that most users of SendinBlue are companies.
MailChimp has more users than SendinBlue, although the number is shrinking fast. MailChimp doesn’t stand any comparison when it comes to SMS marketing since it doesn’t have such a feature. Despite the amazing start that MailChimp had experienced, the platform has lost its sheen and popularity. Corporatization has lead to an increase in the monthly charges. SendinBlue charges $7.37 per month if you want to have five thousand contacts and send ten thousand emails per month. MailChimp charges $50 for the same deal. That is a whopping $512 more per year with MailChimp. The price is reason enough to choose SendinBlue but there are more features too. MailChimp doesn’t support transactional emails, SMS marketing or transactional SMS. You can now import your contacts from MailChimp to SendinBlue without any hassle.
SendinBlue can be instrumental in streamlining marketing campaigns, transactional messages, marketing automation and email personalization. There are plenty of tools to make every marketing campaign more effective. Savvy users will make the most of the templates, segmentation and insightful reporting. SendinBlue offers support via phone and email. The interface of the software is extremely easy to use. Companies can actually see who is opening and email, clicking on a link and when one is doing so in real time. Given the pricing SendinBlue is definitely affordable and given the features it is definitely one of the most powerful email & SMS marketing and automation software.
Cost of using SendinBlue
There is a SendinBlue free version wherein users can send nine thousand emails per month. The number of emails should surprise anyone but even if it doesn’t, the number of contacts surely will. Users can manage unlimited contacts with the free plan. There is no popular software or email marketing platform that allows unlimited contacts for free. Since there is no obligation or limited time period, everyone should try the free version.
There are four paid plans: Lite, Essential, Premium and Enterprise. Lite or Micro is for new marketers and startups. Users can send forty thousand emails per month for $7.37/month. There is no limit on how many emails you can send every day. All features in the free plan are included in Lite or Micro. Essential or Bronze plan is for expanding businesses. Users can send sixty thousand emails per month for $39/month. All Lite features are included and additionally there are advanced statistics and the logo of SendinBlue is removed.
Premium or Silver is the most popular plan of SendinBlue and is for professional marketers and medium sized companies. Users get to send a hundred and twenty thousand emails per month for $66/month. All features of Essential are included. Additionally, there is no limit pertaining to marketing automation. Enterprise is a custom plan that is tailored to meet the volume of emails users need and there is a dedicated account manager.
Now that you know more about SendinBlue, click here to head straight over and start using the free version today! With the free version, there is absolutely no reason not to try it for yourself and see if it is the right fit for you and your needs!
SendinBlue vs. ClickFunnels Actionetics
SendinBlue is great. But ClickFunnels Actionetics is better. ClickFunnels Actionetics puts a lot more features at your fingertips. It runs smoother than SendinBlue. It is less “buggy” than SendinBlue according to several reviews from users. Every feature that you are looking for in SendinBlue is both present and better in ClickFunnels Actionetics. And with ClickFunnels Actionetics, you can now easily build Landing Pages with a simple and intuitive Drag and Drop editor to send your email offers to, increasing your conversions and your profits. Take control of the entire process with ClickFunnels Actionetics.
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